5 Local SEO Tips to Get Your GMB Listing on Top
Optimizing Google My Business profile is arguably the most essential tool for Local SEO strategy. Your listing should include:
- Correct Business Name
- Phone number, Address, and Website
- Exact location on Google Maps
- Business Category
If you’re looking to cement your business within the community, build brand trust, and provide organic visibility – building backlinks is the way to go. This makes it one of the most important local SEO tips for small businesses.
Generally speaking, it’s wise to add a location schema on your website to help the SEO. Search engines understand your website better and allow them to display more information with the help of this schema code.
Relevant content curated for local cities or zip codes can work wonders for your business. It is more than just simply adding keywords to bulk the local modifier.
Strategically placing your business locations in headings, title tags, meta descriptions, and site footers is recommended.
Authentic online reviews are another way to bolster your SEO strategy. A study shows that 91% of 18 to 34-year-old trust online reviews and a further 93% of consumers say online reviews have influenced their purchasing decisions.