TikTok has taken the world by storm and there is no ebb in its popularity right now! Formerly known as Musical.ly app, with 800 million downloads and 500 million active monthly users, TikTok is becoming the most popular social media application in the world.
TikTok is a platform that allows people to showcase their talent by making short, creative videos which last up to 15 seconds. Ideal for today’s world, where people have low attention spans, TikTok has managed to keep the audience hooked on to their application for a while now.
This is how the application works – it allows users to edit music into clips, add visual effects and use filters to make their videos engaging. Largely used by people between the ages of 16 to 24, the application enjoys a diverse demographic audience. What’s a tad bit more interesting is that the videos posted on TikTok get far more engagement than those on Instagram or Facebook. Studying the current trends on the application, it can be concluded that nobody is expecting professional videos on TikTok and amateurish random videos get the most hits. Therefore, it is sensible to conclude that the application doesn’t demand any expertise or resources.
Brands have started leveraging TikTok to launch their influencer marketing campaigns and reach out to their young target audience. If you’re still confused about making your TikTok debut, here are some statistics which will help you make the choice:
1) Record-Breaking Downloads:
According to recent statistics by Sensor Tower, TikTok has outperformed Instagram, Facebook and Snapchat to become the most downloaded non-game application on Play Store and App Store. With a 25% increase in downloads and over 500 million active users worldwide, it has become the home to youngsters and advertisers alike.
2) Average Engagement Rate:
66% of the TikTok users are between the ages of 22 to 30, who usually spend around 52 minutes per day on the application surpassing the average time spent on Instagram and Facebook. Though most of the TikTok sessions are on Android devices, there has been a 75% increase in iOS sessions in the last quarter.
3) Massive User Engagement:
TikTok has amassed 43% of new users from India alone, primarily because it’s available in 75 different languages. Within a year of its development, it easily penetrated the market and reached one million views per day. Unlike other social media platforms like Facebook and Instagram, TikTok’s rate of engagement has been skyrocketing, as 63% of the users claimed to like a video, upload a video, follow other users and comment on somebody else’s video in a period of 30 days.
4) The Rise in User Spending:
Users on TikTok primarily spend money on the app to buy coins which can be redeemed to buy and send emojis to other users on live streams. This feature of the application became so famous that the in-app purchases jumped to a whopping $3.5 million in the last quarter, which is a massive 275% growth.
5) Viral Challenges:
Challenges are a part and parcel of social media as they bring the online community together. TikTok challenges are similar to all the other hashtag challenges, where all the users have to post a video using the same hashtag. However, the user engagement on TikTok is much higher than all the other social media platforms. The recent #RaindropChallenge garnered over 685.7 million views on TikTok. While #InMyFeelings challenge, which surfaced on Instagram with 1.7 million videos became a hit on TikTok with 5 million videos, proving that TikTok’s user engagement is much higher than any other social media platform.
TikTok’s massive user engagement has made it the primary choice for brand-oriented influencer marketing campaigns. More and more brands are turning to TikTok for expanding their brand recall and reaching out to their target audience.
So, it’s about time you make your TikTok debut!