A person who tells stories. They open up a world of possibilities. They navigate us through various tales, leaving us inspired in the wake.
The definition of a storyteller has changed over the years. Since everyone has a story to tell. In this particular layer of the digital revolution that we are living in, the world has become content driven. Your story matters, what you believe in matters.
Here’s the thing though – who is telling your story? And if someone is, are they ensuring that the true essence of your brand is captured? Are they showcasing the willingness to get their hands dirty and are taking a deep dive to understand who you are and what you stand for? What about them imbibing your tenets in the video? Is there a forthcoming effort to workshop? How adaptive and accepting are they when it comes to taking actionable feedback?
If you have a positive answer to all the aforementioned questions raised above, well done! You’re on the right track.
However, if you were stumbling across the block to answer the said questions, then it’s time for a reality check. The world is evolving at a breakneck speed, and if you’re not leveraging your brand’s authentic story to carve a niche in the market, you’re already lagging behind.
10 Tips On Designing Stories With Brand Videos
Whether promoting a product, showcasing the company’s values, or telling a compelling story, videos are an effective tool to engage with your target market. Here are some tips to help you design compelling stories with brand videos.
- Define Your Audience
Understanding your target audience is the first step in creating a successful brand video. You need to know who you’re talking to, what they care about, and what motivates them. This information will guide the development of your video content and messaging and help you to craft a story that resonates with your audience.
Durex nails this segment, and with utter ease ↓
To (er) is basic, we hope you do the (ing) 😎
— Durex India (@DurexIndia) November 18, 2022
- Determine Your Objective
Before you start creating your brand video, it’s important to know what you want to achieve. Are you looking to increase sales, build brand awareness, or tell a specific story? Knowing your objective will help you to focus your efforts and create a video that effectively communicates your message.
Jupiter flourishes in this segment ↓
How are people making Any Day Salary Day?!
— Jupiter (@TheJupiterApp) January 3, 2023
- Choose The Right Format
There are a variety of video formats to choose from, including animated explainer videos, live-action product demonstrations, and more. Consider the type of story you want to tell and the audience you want to reach when choosing the right format for your brand video.
Dunzo has mastered this segment, as they make flamboyant animated videos to capture the true essence of their TG ↓
- Craft Your Story
Once you have a clear understanding of your audience and objective, you can start crafting your story. Start by identifying the pivotal elements of it, including the setting, characters, and conflict. Next, create a narrative arc that takes the audience on a journey and leaves them with a memorable impression of your brand.
A culture video can slot in seamlessly into this segment. Here’s one that we made for Tech Mahindra:
- Use Strong Visuals
Visuals are an essential part of any brand video and can help to bring your story to life. Use high-quality graphics, animation, and imagery to create a visually appealing video that captures your audience’s attention and conveys your message.
(sound on) pic.twitter.com/B2LUIcpRCc
— Nike (@Nike) February 24, 2020
- Incorporate Brand Elements
Ensure that your brand elements, such as your logo and company colors, are incorporated into your video consistently and cohesively. It will help to reinforce your brand identity and make your video more memorable.
We’ve reached the state of India’s architectural pride! Select cities in eastern and western Uttar Pradesh, namely, Gorakhpur, Kanpur and Pragyraj, Agra, Meerut, Bareilly and Aligarh have now upgraded with Airtel 5G Plus. #Airtel5GPlus pic.twitter.com/QpbuQNsVMH
— airtel India (@airtelindia) February 4, 2023
- Use Music And Sound Effects
Music and sound effects can greatly enhance the emotional impact of your brand video. Choose a soundtrack that fits the mood of the story and watch how it helps your audience engage.
- Keep It Concise
People have short attention spans, so it’s vital to keep your brand video concise and to the point. Aim for a length of 1-2 minutes, and focus on delivering a clear and concise message.
— adidas (@adidas) February 3, 2020
- Test And Refine
Once your brand video is complete, it’s critical to test it and make any necessary revisions. Gather feedback from friends, family, and colleagues, and use this information to refine your video and make it even better.
- Promote Your Video
Finally, make sure that as many people see your brand video as possible. Share it on social media, embed it on your website, and consider paid advertising options to reach a wider audience.
Stories are what define us and make us human. From the inception of the cosmos to the revolutionizing digital world, every single connotation has an element of anecdote attached. If you view the world intrinsically, it’s almost unmissable.
You’re a passenger traversing through the universe. The fillet pen in your hand is starting to dry as you’re struggling to write the story you want for yourself and your brand. If only it were possible that you could rely on an entity to fulfill this particular promise.
We are Buffalo Soldiers – an award-winning video production company in India with a digital heart. We Design Stories. Whether it’s through a social media campaign, videos, or any other aspect of the brand, our team of experts rejoices at the chance to add flavor to your potpourri.
Reach out to us – we offer free consultation and help you curate a marketing plan tailor-made for your business.