The digital world is constantly in a battle to create the best and most compelling content possible. With the ever-changing scenario, we have been witnessing in the last decade in the digital space. It is safe to say that competition is just going to get tougher.
In the content creation space, videos have taken over as the epicentre of growth as well as competition.
It is safe to say that creating video content isn’t enough (Duh!). You need to be exceptional in terms of quality and strategy. With some companies even keeping videos as the nucleus of their marketing strategy, you need experts to help you with it.
“Ummm, I still am not convi-”
Check out these stats:
- 96% of marketers value video as an essential part of their strategy
- 70% of non-marketers plan to start video marketing in 2023
- 95% of video marketers stated that videos helped them increase brand awareness
In a nutshell, creating videos isn’t enough, one needs a proper marketing strategy around videos to get the best ROI possible.
Here Are 6 Tips To Choose The Best Video Marketing Agency
- Explore The Agency’s Portfolio
It is the first and the most effective tip to choose an agency that best fits your requirement.
Go through the videos they have produced and check if they’re engaging enough (both in numbers and quality). Analyze the work they have undertaken in the domain you’re looking for.
Going through the case studies they have conducted aids you go a long way in identifying whether the agency can tackle the challenges of your business that keep you awake at night. Strong and compelling client testimonials are also something you must look out for.
- Analyze The Team
As crucial as it is to explore the very depths of an agency’s portfolio, one must also evaluate the workforce behind it. You can check platforms like Glassdoor and LinkedIn to understand how stable an agency’s workforce is and steadily it is rising (or declining)
Getting an understanding of the team helps you understand whether the agency will live up to your expectations or not.
For videos to be perfect, each aspect needs to be flawless. Each team member needs to deliver the best for the outcome to be impeccable. To know more about the workforce of a company, you can check their LinkedIn profiles to get a better understanding.
- Prepare A Set Of Questions
Always ensure that you have a comprehensive set of questions to cover all your concerns and doubts. It will help you navigate any situation confidently and effectively. Have a conversation with the team, and clear all your queries. It will help you understand whether the agency in question (pun intended) is the right fit for your work.
Here are some questions that you might ask:
- Duration of the project.
- How many projects does the agency handle parallelly?
- All types of services that they provide.
- Challenges they faced while working on a similar project(If they did).
- Whether script writing & voiceovers are included.
- The understanding of your business and what you seek from the video(s).
- Compare Prices
Cost or price is one of the most important factors when choosing the Best video marketing agency or any business in general!
The factor in focus here is quality. Compare the price quoted by the agency with the quality of work they have committed to, as well as their portfolio.
It is ideal analogising the charges of multiple agencies to understand whether a particular agency can help you reach your business goals within your budget.
To catch a better insight, always ask the agency to break down their cost estimations to understand how serious and committed the agency is towards your project.
- Check Their Authenticity
In your hunt for the Best Video Marketing Agency for your business, do not forget to check out the agency’s presence online.
Make sure to scroll through their websites to see whether they’re active or not, and visit their Instagram handles to get an idea of how creative they are, checking an agency’s LinkedIn is always a good idea to analyze how professional they are.
And hey, we’re talking about videos after all. YouTube should be your go-to platform to check what an agency is up to, and how they’ve used their skills to brand themselves.
- Contract: Terms & Conditions
After rigorous research, shortlisting and meetings, it finally comes down to signing the agreement.
If you’ve found a good match, before rushing into slapping your signature over the documents, take care of the following:
- Working hours
- Reiteration and revisions: Cost, quantity and timelines.
With multifarious video marketing agencies in the market, it becomes laborious to cherry-pick a proven, competent agency that can help you reach your business goals.
A robust video marketing strategy can either make your business or can even break it in some cases.
With a ton of experience, we, Buffalo Soldiers, are a leading video marketing agency in India. Our work & team of experts speak volumes about the impact we bring to the table.
Reach out to us for a free consultation. We will assist you with creating a video marketing strategy that aligns with your brand and its goals.