Did you know that the average e-commerce visitor will abandon your site after just 3 seconds if they can’t find what they want? According to a recent survey, nearly 70% of respondents said that product videos increased their trust in an online store. In other words, product videos are a must-have for your e-commerce store if you want to sell more products and drive sales.
In India, brands are increasing their social presence with the help of videos. It has resulted in video production houses in India being more in demand for their services.
In this article: learn how product videos can help your e-commerce store increase conversions, drive traffic, and boost sales.
Why You Should Use Product Videos for Ecommerce
Let’s start with why you should use product videos for e-commerce. First and foremost, product videos can help you increase awareness of your products. If potential customers don’t even know your products exist, they can’t buy them. Product videos can help your brand by increasing awareness and driving traffic to your product pages, where they can view product videos that give them a chance to learn more about the products you sell.
Top video production companies create product videos to help you drive more sales by guiding visitors to find products they want to buy. It can be particularly helpful for visitors trying to find a specific product but aren’t sure what to search for. Product videos can give them a glimpse into your products and help them find exactly what they’re looking for. In fact, according to a study, visitors who view product videos are 144% more likely to purchase those who don’t.
Help Visitors Find Products They Want to Buy
Product videos can help visitors find products they want to buy in different ways.
- First, product videos let you show off your products in a way that’s more engaging than just a picture on a page can do. With product videos, you can show your products in action and show off any special features they might have.
- Product videos can help viewers better understand how your products work, what they’re made of, and how they’ll solve their problems.
- Product videos can also help visitors find products they want to buy by giving them the chance to explore all of your products.
Visitors may have no idea what they want, but they might have a better idea once they’ve seen all the products you sell. If they’re able to explore your products with a product video, they’ll have a better chance of finding the product they want.
Product Video Ads Can Drive Traffic and Sales
Product videos can also help you drive traffic and sales with product video ads. Product video ads are ads that feature a product video. These ads are an awesome way to use product videos to drive more traffic and sales. With product video ads, you can reach potential customers searching for products related to yours.
Acquire the services of top video production companies and create ads that can help boost the amount of traffic you’re getting from your ads and can help you increase sales from that traffic. Product video ads are also a great way to keep your ads relevant. You can change the product video in your ads, so they show a new product every time, making your ads more useful to your customers and helping you keep your ads more relevant. These videos are also a great way to let customers know about special offers and other important information.
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How to Create Product Videos for Your Ecommerce Store
Now that we’ve gone over why you should use product videos for e-commerce and how product videos can help – let’s talk about how to create product videos for your e-commerce store.
- You’ll want to choose which products you want to create videos for. While you might want to create videos for all of your products, it’s best to start small.
- Creating product videos is a time-consuming process, so it’s best to start with a handful of products and then expand if you see good results from your initial efforts.
- Next, you’ll want to make sure you have the right equipment for recording your videos. You don’t need to spend thousands of dollars on fancy equipment, but you will want to ensure you have a decent microphone and camera so that your videos look good and are easy to watch.
This is where video production services come in clutch and can help you navigate your way rather easily.
Product videos are a must-have for your e-commerce store if you want to increase your conversion rate and drive more sales. They can help you accomplish a few different things.
An increase in awareness of your products by driving traffic to your product pages, where visitors can view product videos that give them a chance to learn more about your products is what video production companies can do for you.
Product videos help visitors find products they want to buy by giving them a better idea of what each product does and how they solve their problems. We don’t want to sound like a broken record, but they help you drive more traffic and sales with product video ads.
We are Buffalo Soldiers – an award-winning video production & Advertising Agency in India. The projects that we take on, and the work that we do always correlates with the vision of our client’s brand. Our goal is to amplify our client’s presence on all channels to help them generate leads and achieve their objectives.
Video production services that we provide are:
- Corporate Videos
- Brand Videos
- Drone Videos
- Social Videos
- TV adverts
- Training Videos
- Product Videos
- Motion Graphics
- Educational Videos
- Explainer Videos
- 3D Visualisation
Your product needs something to separate itself from the crowd and position itself formidably. We can help you with that. Reach out to us – we offer free consultation and will help you in coming up with a product video idea that will accentuate your e-commerce store.